Two Brands Two Strands

During the 70s and 80s two aircraft manufacturers were twin brands and both enjoyed identical credibility and market share. Progressively, Cessna took the lead and exponentially grew ahead without a flaw. On the contrary, Piper Aircraft got into a plateau and to make the story short, they almost disappear from the map. The intricacies of the individual management strategies has no place in this comment, however the same scenario is been portrayed by two similar companies on a different venue. Pottery Barn and Crate & Barrel. It seems to me that this is a perfect example that mimics what happened back then with the aircraft manufacturers, only now this is the repetition of the history in the making. I can see Pottery Barn going to the general public niche just like Joseph A Bank did 10 years ago after being one of the most exclusive New York Clothiers from the older days. In turn, Crate & Barrel seems to be rising above and beyond their competition, a bit higher than expected. They have been loyal to their initial purpose and they show no signs of exhaustion or misplacement. As a customer, brand perception plays a major role in the big leagues and that's why those advertising geniuses at Madison Avenue got those perky contracts with the big corporations that know how vulnerable they are to the image they portray.

Until the next issue, all the best.

Miguel Perez
Orlando, FL
www.miguelperezphoto.com


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